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Demonstrating how 'real life' solutions are making a real difference to the quality of life in rural areas can be very powerful. The case studies below have been compiled to offer you a greater insight into what works in engaging rural communities through sport and recreation. The case studies demonstrate some generic success factors, including; a commitment to sharing resources, a multi-activity approach, a commitment to investing in people as well as places and innovative in approach.

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Case Study: ‘tranSPORT’, Fenland

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Location and Issues

Fenland DC

Transport is more often then not the key deprivation issue in rural areas. Therefore access to sporting opportunity is often low. However this scheme attempts to change eradicate this issue.

Main Partners

  • Fenland Association for Community Transport (FACT)
  • Public transport providers
  • Parish Councils
  • Sports clubs and youth clubs
  • Fenland leisure centres
  • Schools

Sport and Recreation Equity Programme:

  • Sport England
  • EEDA
  • East Cambridgeshire CC
  • Fenland Disability Forum

Project Description

Fenland DC’s Sport and Recreation Equity Programme (SREP) is a wholly externally funded project through Sport England’s Active Communities Development Fund. The SREP programme started in April 2001 and runs for three years. Other Partners

tranSPORT attempts to break down barriers to participating in physical activity by providing a return journey for a group or club from their living area to a leisure centre or organized activity at a sport or leisure club, or similarly a single journey to return home following an after-school activity / event.

The project attempts to work towards the aims of the East of England’s Sustainable Development Framework, through covering several of the 21 key issues, such as:

  • Transport – Tackling challenges such as rural isolation.
  • Rural Issues – Encourage innovative public transport solutions.
  • Health – Reducing the disparity in health experience.
  • Crime – Promote recreational activities to help tackle…inappropriate behaviour.
  • Culture – Encouraging development of sporting opportunities.
  • Community – Support local voluntary social, cultural and recreational activity.

Project Outcomes

  • Access – Improving access to services for young (11-25 years of age) and older (55+ years of age) people.
  • Aspirations – Increasing local leadership and community capacity in identifying and tackling rural issues.
  • Communications – Developing systems to tackle rural isolation.

contact information

Sport & Recreation Equity Officer: Arran Coggan
Tel: 01354 622350
Fax: 01354 622358